L´Oreal Marketing Plan - 6123 Words

L’Oreal Nederland B.V.: Introduction of Products from the Garnier Institute of L’Oreal [WITH INSTRUCTOR COMMENTS IN CAPS] 1 Executive Summary Table of Contents L Oreal presently offers the following products in the Netherlands: Plenitude and Recital under the L Oreal brand name, and Ambre Solaire under the Garnier Institute brand name. L Oreal Nederland has been considering whether to introduce the Synergie skin care line and Belle Couleur hair colorants line into the Netherlands. Synergie and Bele Couleur are marketed under the Garnier Institute name in France. The Netherlands market has several challenges: new product launches are difficult (especially from a relatively unknown company like Garnier) and the distributor†¦show more content†¦This category consists of hand creams, body lotions, all-purpose creams, and facial products. For the past five quarters, unit volume has been growing at an annual rate of 12% [EDITORIAL - SPELL OUT PERCENT] and dollar sales at a rate of 16%. Products within this category are classified by price and product type. [USEFUL TO COMPARE PRODUCT CATEGORY GROWTH R ATES WITH L OREAL S GROWTH RATE.] †¢ A current trend in the skin care industry is stretching lines by adding specific products targeted at skin types such as sensitive, greasy, or dry. A particularly fast-growing category consists of antiaging and antiwrinkling creams. Complementing this trend is an emphasis on scientific development and natural ingredients. Hair Coloring Market †¢ There are two types of hair coloring. Semipermanent colors wash out after five or six shampooings. Permanent colors only disappear as the hair grows out from the roots. †¢ Growth in unit volume over the last four years for both colorants has been 15% per year. †¢ Both the increasing shares of the smaller brands and the decreasing shares of the leaders have sparked a 60% increase in advertising in 1989 for all brands of hair coloring. †¢ Traditionally, hair colorants have been used primarily to cover gray hair. Recently, however, coloring hair has become more of a fashion statement . This partially accounts for the increased popularity of semipermanent hair coloring. Product Situation Synergie is a line of facial skin careShow MoreRelatedL ¡Ã‚ ¦Oreal Nederland B.V.1602 Words   |  7 PagesL ¡Ã‚ ¦Oreal Nederland B.V. Pertinent Facts L ¡Ã‚ ¦Oreal is the largest cosmetics company in the world. In 1992 the L ¡Ã‚ ¦Oreal Group was the largest cosmetics manufacturer in the world. They are Headquartered in Paris, it have subsidiaries in over 100 countries. In 1992, its sales were $6.8 billion (a 12% over 1991) and net profits were $417 million (a 14% increase). France contributed 24% of total worldwide sales. Europe (both western and eastern countries, excluding France) provided 42%, and the U.SRead MoreCompetitor Analysis : Marketing Planning Process1406 Words   |  6 Pagesanalysis is a vital part of the marketing planning process. A strong competitor can hinder business success, even lead to business failure. Competitor analysis helps firms to anticipate their competitor s actions and exploit competitor s weaknesses. It also helps firms to identify their firm s unique selling points, so that these can be promoted in marketing campaigns. Competitor analysis is an ongoing task, as successful competitors will con tinuously develop their marketing strategies, in response toRead MoreLOreal Nederland B.V.: Product Introduction2528 Words   |  11 PagesCase Study Analysis Prepared by Supervised by Mr. Year 2009-2010 â€Æ' Case synopsis †¢ L Oreal headquarter is in France and require from their subsidiaries around 100 countries to introduce two or more from their product within the few years. L oreal Netherland director faces two difficult decision whether to introduce Synergie the skin care product and Belle Couleur hair product or one of them. If they introduce them in the Dutch market what will happen for their product from the sameRead MoreConsumer Behavior on Hyundai Motors1281 Words   |  6 Pagesthe fact that behavior can be understood and influenced to ensure a positive purchase decision. So a round understanding ofconsumer behavior is necessary for long run success of any marketing program. That’s why the marketing manager’s interest lies exactly in understandingconsumer behavior to ensure that his marketing strategy results in purchase of the product. ------------------------------------------------- Top of Form | | |    |    | | Hello:   You are invited to participateRead MoreL Oreal : A Beautiful Study Of Scm1485 Words   |  6 Pageson a common backbone of capabilities. Also, they work on more networks and more people. To improve their reactivity and the accuracy of their orders all along the value chain, L Oreal s operations introduced an integrated information system in 2010. A collaborative collection of sales forecasts by their sales, marketing, supply chain and finance teams, is shared with their plants and distribution centers. This practice is steadily implemented worldwide. In 2015, the system was expanded to BrazilRead MoreL Oreal : The World s Largest Cosmetics And Beauty Company2695 Words   |  11 PagesModule Code: MKT1002 Degree Programme: BA Hons Marketing and Managementâ€Æ' Introduction to L’Orà ©al. L Orà ©al is the world s largest cosmetics and beauty company and has been the market leader since 2001. They market 18 brands and are divided into four categories - consumer products, professional products, luxury products, active cosmetics. They operate in many varied distribution circuits in over 130 countries (L’Orà ©al, n.d). (49 words) The External Marketing Environment in which L’Orà ©al Operates InRead MoreAvon Strategy Analysis952 Words   |  4 Pagesdirected Several things happened once Andrea Jung was named CEO of Avon. First, she decided to reverse the current trend of losing sales. She did this by creating a strategy that would turn the company around. This strategy included the following plans: Reinvigorating the brand (new products, new packaging, and a new ad campaign) Instituting beauty-advisory training Expanding the multilevel sales program Suggested a strategy to partner with Sears and JC Penney department stores JungRead MoreMarketing Plan for the Body Shop7278 Words   |  30 PagesThe Marketing Plan for Tea Tree Concealer (THE BODY SHOP) Module Code/Name: BUS4005 / Marketing Date of Submission: 5th December 2012 ------------------------------------------------- Executive Summary Concealer is very popular and its market growth stable because of concealer is very useful to cover the imperfection on the skin. The Body Shop’s Tea Tree Concealer, which launched in 2009, is this marketing plan’s character. Tea Tree Concealer is a handy portable stick to concealRead MoreEssay on Marketing Analysis on Body Shop4410 Words   |  18 Pageshuman and civil rights, environmental and animal protection. In March 2006, The Body Shop agreed to a  £652.3 million takeover deal by LOrà ©al family. I will be Carrying out a comprehensive market audit and analysis of Body Shop, using various marketing analytical tools for my report. MARKET AUDIT Situation Analysis Company The Body Shop International is a multinational company which specialises mainly in producing ecological skin and hair products. The products are exclusively basedRead MoreThe Reasons for The Body Shops International Success1188 Words   |  5 Pagesrapid than before (Jones, 2006). The franchise model prior to LOreal was that the Body Shop would find local retail partners to run multiple stores. These partners would receive goods from the Body Shop to sell in the stores, in addition to marketing support. This is a similar arrangement to many franchises, and the Body Shop was ultimately the company whose name and image would sell the stores. The company was strict in maintaining that its high ethical standards were maintained by the franchisors

Energy Efficiency Free Essays

There are various sources of energy available for use. However, energy is a limited and sparse resource that is not in abundance at all places. There is an ever rising need for more energy, but the energy supply and resources are limited. We will write a custom essay sample on Energy Efficiency or any similar topic only for you Order Now As a result, people have to develop means that can enable them to survive with the small amount of energy that is available. The proper and sustainable use of energy is known as energy efficiency. Efficiency is attained through the adoption of diverse technological methods of energy preservation. Efficiency in energy use contributes to economic growth while at the same time contributing to environmental preservation. It also enhances competition and profitability. Efficient use of energy is aimed at reducing the amount of energy necessary in the production of good s and services. Research in all industries is driven towards improving production from industrial processes. These improvements occur in various ways and with different benefits. These improvements may lower capital costs, increase yields, reduce operational costs and reduce energy and resource use. This also brings a number of enhancements including increased yield, safe working conditions and lower maintenance costs-just to mention a few. Today’s world is very competitive, and a single effort that can put a competitor a head of another is very essential. Energy conservation and efficient use may make a big difference in production costs as well as in the pricing of produce and services. The difference in prices is what determines whether a business will be successful or not. Reducing energy consumption also increases production. There is a clear relationship between energy consumption and productivity. Energy conservation improves many sectors of any business organization. Firstly, energy conservation improves the capacity of any business organization to compete against fellow competitors. The ability to cheaply produce those results from energy conservation offers a company a competitive advantage over other fellow producers that may be operating on high production costs. Secondly, energy conservation helps in the saving of the environment; for example the use of fossil fuel and its extraction are both environmental degrading activities Therefore, any action taken towards their reduction is indeed a step towards environmental protection and conservation. Additionally, energy efficiency leads to the conservation of energy, because energy is saved for later use. Efficient use of energy also contributes to the reduction of waste within the environment. The use of most forms of energy produces some kind of waste into the environment. Examples of energy conservation may include insulation of heating systems in order to prevent heat loss and lead to the use of less cooling and heating energy. Reducing energy use results in financial saving and off sets additional costs incurred in the implementation of energy efficient technology. The reduction of energy use is important in solving the problem of industrial greenhouse gas emissions. In some nations energy efficiency reduces dependency on international sources, and as a result; it offers security to home industries. This offers a sense of national security as well as economic security, through the reduction of imports of energy as well as the reduction of dependency. How to cite Energy Efficiency, Papers

Genre Studies The Omen as a Horror Movie Essay Example For Students

Genre Studies The Omen as a Horror Movie Essay In the 2006 movie, The Omen, Robert and Katherine Thorn have just lost their child. Robert makes a deal to replace their son with an orphan child who they later named Damien. As the child grows, Katherine notices something weird with Damien, in which he never gets sick. As the film unfolds, horrible things happen and Robert Thorn discovers that his son is the Antichrist and he must decide whether or not he must kill his only child. A film can be decided which genre it belongs to by seeing if it fits the generic conventions of a genre. Each genre has its own generic conventions. In which makes each genre unique and identifiable in its own way. This is the same with the horror genre. The Omen is a horror film and these are the reasons why. The common theme of a horror movie is usually good vs. evil. It is quite black and white and there are no room for doubts as who is the villain in a movie. According to , horror films are have the most morals out of all the films out there, because it is the genre where you can have clear lines between good and evil, black and white, without the gray. In The Omen, it is obvious that the ‘villain’ on the movie is Damien Thorn, who is believed to be the Antichrist. In Christianity, the Antichrist is believed to be the son of the devil, as opposed to Jesus Christ, who is the son of God. You obviously can’t be more evil than that. At this revelation, audience would root for the obvious good, even though evil came in a form of a young boy. The Omen is also heavy on religious themes, as it concerns the birth of the Antichrist that will start the Apocalypse. Father Brennan would recite passages from the bible, even urging for Robert Thorn to take communion. In American horror film, even if the film is horror, it does not have to have religious themes. However, for the Malaysian film industry, it seems fundamental to have religious themes in horror films. In fact, religion iconography would end up saving the day or offer protection from evil supernatural forces. In the end of the movie, it shows that the pope died while Damien did not. It symbolizes that evil had triumphed over good. The plot of the film is a simple one and it centres around the protagonist, Robert Thorn and the antagonist, Damien Thorn. As the main plot tells the story of Damien and his slow rise of being the Antichrist, the subplots tells the lives of minor characters and their inevitable death. The inciting incident would be the adoption of Damien by the Thorns, as this seems to be the first step of his ‘rise to power’. The climax of this movie is when Robert Thorn is about to kill Damien but he decided not to. That seems to be the climax as that was the most important decision as it would stop the Apocalypse. The resolution would be the President of the United States taking in Damien and raising him. The plot is clearly about good vs. evil, and evil had won and continue to live. Furthermore, there is the subplot, where Keith Jennings tries to prevent his own death. Keith Jennings knew that he was going to die because he saw a shadow in the photograph of his reflection. Also, most horror films, especially supernatural horror, have linear narrative. This is because the common use of flashbacks is to reveal answers to the audience. However, in horror films, it is important to keep the audience asking and guessing, as the unknown is part of the attraction in the film. .ub868b92d6c3398e76a843831e32d6aa2 , .ub868b92d6c3398e76a843831e32d6aa2 .postImageUrl , .ub868b92d6c3398e76a843831e32d6aa2 .centered-text-area { min-height: 80px; position: relative; } .ub868b92d6c3398e76a843831e32d6aa2 , .ub868b92d6c3398e76a843831e32d6aa2:hover , .ub868b92d6c3398e76a843831e32d6aa2:visited , .ub868b92d6c3398e76a843831e32d6aa2:active { border:0!important; } .ub868b92d6c3398e76a843831e32d6aa2 .clearfix:after { content: ""; display: table; clear: both; } .ub868b92d6c3398e76a843831e32d6aa2 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub868b92d6c3398e76a843831e32d6aa2:active , .ub868b92d6c3398e76a843831e32d6aa2:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub868b92d6c3398e76a843831e32d6aa2 .centered-text-area { width: 100%; position: relative ; } .ub868b92d6c3398e76a843831e32d6aa2 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub868b92d6c3398e76a843831e32d6aa2 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub868b92d6c3398e76a843831e32d6aa2 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub868b92d6c3398e76a843831e32d6aa2:hover .ctaButton { background-color: #34495E!important; } .ub868b92d6c3398e76a843831e32d6aa2 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub868b92d6c3398e76a843831e32d6aa2 .ub868b92d6c3398e76a843831e32d6aa2-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub868b92d6c3398e76a843831e32d6aa2:after { content: ""; display: block; clear: both; } READ: Movie Stand and Deliver EssayIf the audience would be more scared if they don’t know what will happen. The locations shot in the film has also contributed in showing that The Omen is a horror film. In horror films, the locations that the audience usually see are graveyards and hospitals. Both of these places symbolizes death and both are featured in The Omen, as in the scene where Robert Thorn and Keith Jennings went to find the Jackal’s and later revealed Robert’s real son’s remains. Other than that, a hospital is shown in the beginning of the movie where Katherine gave birth and the scene where Katherine died. In supernatural horror films, churches would be one of the prominent locations, as it would symbolise religion. Religion iconography is closely related to supernatural horror films, because in a way in symbolises ‘good’ as opposed to the supernatural forces which usually is ‘evil’. Many churches are shown in the movie, in fact as the movie was largely set in Rome, which is closely related to Christianity. The hospital Katherine was giving birth in had large cross on the wall, giving the audience the sense of irony because the Antichrist himself was given birth there by the Jackal. The sense of irony continues on until the end of the film where Robert was about to kill Damien in a church but he failed and died instead. This is ironic since it symbolizes evil won instead of good, even if good has the upper hand. The lighting in The Omen also plays a part in why it is a horror movie. Lighting in a movie allows the filmmaker to create the atmosphere. Usually horror movies would have low-key lighting. Even if it the scene were set in broad daylight, it would seem bleak and dark. This creates a sense of impending doom and darkness. For example, on the day of Damien’s birthday, even though it was a sunny day, the low-key lighting made the scene more ominous. Also, the lights within the movie play a part as well. Flickering lights would build up suspense. Not only that, The Omen’s characters matches the characters in stereotypical horror movie that features the supernatural. There is a priest, as usual. In almost all supernatural-themed horror films, there would at least one person who is affiliated with religion. In The Omen, it would be Father Brennan. There will also be a non-believer, a character that doesn’t believe in the supernatural, at least he or she doesn’t initially. For this film, it would be Robert Thorn. Father Brennan would try to persuade Robert Thorn into believing him about Damien is the Antichrist. Robert Thorn is the non-believer who in the end believes and even has to kill his own son. It is interesting to note that the antagonist is a six-year-old child. In horror movies, it is common for children to be ‘haunted’ and used as the instrument of ghosts and spirits, but they are rarely possessed. In this movie, the child itself is the reincarnation of evil. There are also various mise en scene which is common in the horror genre. There is frequently an element of isolation, where the characters would have a hard time asking for help. For example, the Thorns’ mansion and Katherine Thorn’s hospital ward as she died. She was isolated and helpless against Mrs. Baylock. As for the costumes, most of it is black. Robert Thorn wears black most of the time, as well as Damien. The most prominent colour in the movie is black as it symbolizes death. The props are also worth noting, such as crucifix, the Daggers of Megiddo and the Bible. Lastly, The Omen utilizes the sound effect and background music to create suspense and fear in the movie. It is an important element in a horror movie. Without this element, a horror movie might not be scary at all. According to Sorley (2013) In horror movies, the common sounds are creaky doors and loud footsteps, also a lullaby sung by a child or their giggles is really effective in keeping the audience in a state to suspense. The Omen has this in abundance, as there is suspenseful music throughout the film. It is also important to note when there is a lack of sound other than the dialogues. .u3c46cd82bc47ade7103a291b8bc475bd , .u3c46cd82bc47ade7103a291b8bc475bd .postImageUrl , .u3c46cd82bc47ade7103a291b8bc475bd .centered-text-area { min-height: 80px; position: relative; } .u3c46cd82bc47ade7103a291b8bc475bd , .u3c46cd82bc47ade7103a291b8bc475bd:hover , .u3c46cd82bc47ade7103a291b8bc475bd:visited , .u3c46cd82bc47ade7103a291b8bc475bd:active { border:0!important; } .u3c46cd82bc47ade7103a291b8bc475bd .clearfix:after { content: ""; display: table; clear: both; } .u3c46cd82bc47ade7103a291b8bc475bd { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3c46cd82bc47ade7103a291b8bc475bd:active , .u3c46cd82bc47ade7103a291b8bc475bd:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3c46cd82bc47ade7103a291b8bc475bd .centered-text-area { width: 100%; position: relative ; } .u3c46cd82bc47ade7103a291b8bc475bd .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3c46cd82bc47ade7103a291b8bc475bd .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3c46cd82bc47ade7103a291b8bc475bd .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3c46cd82bc47ade7103a291b8bc475bd:hover .ctaButton { background-color: #34495E!important; } .u3c46cd82bc47ade7103a291b8bc475bd .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3c46cd82bc47ade7103a291b8bc475bd .u3c46cd82bc47ade7103a291b8bc475bd-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3c46cd82bc47ade7103a291b8bc475bd:after { content: ""; display: block; clear: both; } READ: Animated television series EssayThis happens when the filmmaker wanted full attention of what is happening. With the full use of the sound effects, The Omen once again proved to belong in the horror genre. As I have argued why the film The Omen is horror, one would ask why is it not any other genre? Why is it not, for example, an action film? Although the film has violence in them, it cannot be categorized as action. This is mostly because the violence is one-sided. It is always Damien, knowingly or unknowingly, causing the deaths of his victims, directly or indirectly. The victims have no fighting chance. Although in action movies the concept of good vs. evil is somewhat similar to horror movies, action movies always have both parties ‘fight’ and not ‘victimized’. To say that The Omen is ‘purely’ a horror film would be untrue, as it has its own sub-genre, one of which is thriller. As Janet Staiger once said, Hollywood films are never ‘pure’. However, I do say that The Omen’s main genre is horror. With the reasons I have stated above such as the theme, the plot, the narrative structure, location, characters and sound effects, the movie The Omen (2006) directed by John Moore is a horror film. Bibliography: Joseph, C. (2011, October 29). Religion a common theme in horror films. (C. Goshay, Interviewer) Sorley, C. (2013, August 21). Horror Genre Research. Retrieved September 21, 2014, from SlideShare: http://www.slideshare.net/csorley/horror-genre-research-25445668