L´Oreal Marketing Plan - 6123 Words

L’Oreal Nederland B.V.: Introduction of Products from the Garnier Institute of L’Oreal [WITH INSTRUCTOR COMMENTS IN CAPS] 1 Executive Summary Table of Contents L Oreal presently offers the following products in the Netherlands: Plenitude and Recital under the L Oreal brand name, and Ambre Solaire under the Garnier Institute brand name. L Oreal Nederland has been considering whether to introduce the Synergie skin care line and Belle Couleur hair colorants line into the Netherlands. Synergie and Bele Couleur are marketed under the Garnier Institute name in France. The Netherlands market has several challenges: new product launches are difficult (especially from a relatively unknown company like Garnier) and the distributor†¦show more content†¦This category consists of hand creams, body lotions, all-purpose creams, and facial products. For the past five quarters, unit volume has been growing at an annual rate of 12% [EDITORIAL - SPELL OUT PERCENT] and dollar sales at a rate of 16%. Products within this category are classified by price and product type. [USEFUL TO COMPARE PRODUCT CATEGORY GROWTH R ATES WITH L OREAL S GROWTH RATE.] †¢ A current trend in the skin care industry is stretching lines by adding specific products targeted at skin types such as sensitive, greasy, or dry. A particularly fast-growing category consists of antiaging and antiwrinkling creams. Complementing this trend is an emphasis on scientific development and natural ingredients. Hair Coloring Market †¢ There are two types of hair coloring. Semipermanent colors wash out after five or six shampooings. Permanent colors only disappear as the hair grows out from the roots. †¢ Growth in unit volume over the last four years for both colorants has been 15% per year. †¢ Both the increasing shares of the smaller brands and the decreasing shares of the leaders have sparked a 60% increase in advertising in 1989 for all brands of hair coloring. †¢ Traditionally, hair colorants have been used primarily to cover gray hair. Recently, however, coloring hair has become more of a fashion statement . This partially accounts for the increased popularity of semipermanent hair coloring. Product Situation Synergie is a line of facial skin careShow MoreRelatedL ¡Ã‚ ¦Oreal Nederland B.V.1602 Words   |  7 PagesL ¡Ã‚ ¦Oreal Nederland B.V. Pertinent Facts L ¡Ã‚ ¦Oreal is the largest cosmetics company in the world. In 1992 the L ¡Ã‚ ¦Oreal Group was the largest cosmetics manufacturer in the world. They are Headquartered in Paris, it have subsidiaries in over 100 countries. In 1992, its sales were $6.8 billion (a 12% over 1991) and net profits were $417 million (a 14% increase). France contributed 24% of total worldwide sales. Europe (both western and eastern countries, excluding France) provided 42%, and the U.SRead MoreCompetitor Analysis : Marketing Planning Process1406 Words   |  6 Pagesanalysis is a vital part of the marketing planning process. A strong competitor can hinder business success, even lead to business failure. Competitor analysis helps firms to anticipate their competitor s actions and exploit competitor s weaknesses. It also helps firms to identify their firm s unique selling points, so that these can be promoted in marketing campaigns. Competitor analysis is an ongoing task, as successful competitors will con tinuously develop their marketing strategies, in response toRead MoreLOreal Nederland B.V.: Product Introduction2528 Words   |  11 PagesCase Study Analysis Prepared by Supervised by Mr. Year 2009-2010 â€Æ' Case synopsis †¢ L Oreal headquarter is in France and require from their subsidiaries around 100 countries to introduce two or more from their product within the few years. L oreal Netherland director faces two difficult decision whether to introduce Synergie the skin care product and Belle Couleur hair product or one of them. If they introduce them in the Dutch market what will happen for their product from the sameRead MoreConsumer Behavior on Hyundai Motors1281 Words   |  6 Pagesthe fact that behavior can be understood and influenced to ensure a positive purchase decision. So a round understanding ofconsumer behavior is necessary for long run success of any marketing program. That’s why the marketing manager’s interest lies exactly in understandingconsumer behavior to ensure that his marketing strategy results in purchase of the product. ------------------------------------------------- Top of Form | | |    |    | | Hello:   You are invited to participateRead MoreL Oreal : A Beautiful Study Of Scm1485 Words   |  6 Pageson a common backbone of capabilities. Also, they work on more networks and more people. To improve their reactivity and the accuracy of their orders all along the value chain, L Oreal s operations introduced an integrated information system in 2010. A collaborative collection of sales forecasts by their sales, marketing, supply chain and finance teams, is shared with their plants and distribution centers. This practice is steadily implemented worldwide. 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In March 2006, The Body Shop agreed to a  £652.3 million takeover deal by LOrà ©al family. I will be Carrying out a comprehensive market audit and analysis of Body Shop, using various marketing analytical tools for my report. MARKET AUDIT Situation Analysis Company The Body Shop International is a multinational company which specialises mainly in producing ecological skin and hair products. The products are exclusively basedRead MoreThe Reasons for The Body Shops International Success1188 Words   |  5 Pagesrapid than before (Jones, 2006). The franchise model prior to LOreal was that the Body Shop would find local retail partners to run multiple stores. These partners would receive goods from the Body Shop to sell in the stores, in addition to marketing support. This is a similar arrangement to many franchises, and the Body Shop was ultimately the company whose name and image would sell the stores. The company was strict in maintaining that its high ethical standards were maintained by the franchisors